Rob Lowe Inks Deal With Skechers After 15-year Hiatus

Skechers USA Inc. said Tuesday that it has once again enlisted actor Rob Lowe for a marketing campaign after a 15-year hiatus. Lowe first worked with the brand in 2001 to introduce the company’s dress casual collection. Lowe’s new campaign will promote men’s footwear and launch in spring 2017. Other current men’s campaigns feature sports figures like Joe Montana and Sugar Ray Leonard. Skechers shares are up 0.3% in Tuesday trading, but down 17.2% for the past year. The S&P 500 index is up 22.9% for the last 12 months.

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