Health watchdog objects to Kraft Heinz mac & cheese ads


A U.S. consumer advocacy group has filed a complaint against food and beverage major Kraft Heinz Co for disparaging healthy foods including broccoli, salmon and tofu in its advertisements from recent years.

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The Center for Science in the Public Interest (CSPI) said on Wednesday it had filed the complaint to the Children’s Advertising Review Unit of the Better Business Bureau (CARU), a self-regulatory advertising industry agency, alleging the ads violated established guidelines.

CARU’s guidelines state that advertising of food products should “encourage responsible use of the product with a view toward healthy development of the child”. It also says that such advertisements should not “discourage or disparage healthy lifestyle choices or the consumption of fruits or vegetables.”

KRAFT MACARONI & CHEESE RESPONDS TO CRITICISM OF ‘SEND NOODS’ CAMPAIGN

“Kraft Heinz violated these guidelines on multiple occasions by airing an advertisement that disparages vegetables while encouraging consumption of Kraft Macaroni & Cheese.”

– Center for Science in the Public Interest website 

Kraft Heinz, which is listed as a CARU supporter, did not immediately provide a comment.

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The macaroni-and-cheese ad was repeatedly shown on children’s networks including Disney XD, Nickelodeon, and Cartoon Network in 2019, according to CSPI.

READ:  Liz Claman | Fox Business

The group said Kraft Heinz was no longer airing this particular ad on children’s television, but alleged disparagement of healthy foods continued to be a theme in the company’s advertising.


View more information: https://www.foxbusiness.com/markets/health-watchdog-objects-to-kraft-heinz-mac-cheese-ads

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